User Profile: Easy Web Recruitment

Easy Web Recruitment is the UK’s leading flat fee internet recruitment service. They can count some of the UK’s largest and most recognizable employers as clients, including Tesco, Canon, Nike & Thomas Cook.  It was great to talk with the Managing Director, Adrian McDonagh on how they use FormSpring.
FS: Tell us a little bit about your position with Easy Web Recruitment:
I am the Managing Director at East Web Recruitment and I also take the lead role in looking at software and systems to implement around our core services.
FS: How did you hear about FormSpring?
We previously used one of your competitors, but we were not entirely happy so we did an online search and found FormSpring via Google.
FS: How do you currently use FormSpring?
We use FormSpring to help us manage some of the large response recruitment campaigns we have.  The forms we build allow us to easily drill down through large candidate pools and focus on those that are most relevant.  We also use it for getting customers to register for our products and internal HR events.
FS: How has FormSpring solved a business/organizational issue?
We use FormSpring for about 10% of our campaigns.  That saves us over 50 hours of work per month making it the best employee I ever hired!
FS: What features do you find most helpful?
We think FormSpring is very easy to use.  It requires little training to get all of the staff to build forms.  The integration with other products is also a great feature.  We love how we have the ability to use the conditional logic so specific fields are displayed if the applicant chooses a certain answer.  We also like the smart routing feature where we can have certain forms emailed to a specific member of our staff depending on the answers chosen in the form.
FS: Any other tips/tricks/words of wisdom you would like to share with other users/readers?
The data reporting features are a great tool to have so you can get your customers involved.  With the ease of use of FormSpring, anybody will be able to use it!

Easy Web Recruitment is the UK’s leading flat fee internet recruitment service. They can count some of the UK’s largest and most recognizable employers as clients, including Tesco, Canon, Nike & Thomas Cook.  It was great to talk with the Managing Director, Adrian McDonagh on how they use FormSpring.

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Creating A Successful PPC Campaign

In the conversation of organic versus paid search, the latter can sometimes receive a bad rap. To the small business owner or novice marketer, paid search can be a scary subject with all the rumors of high cost, low ROI and click fraud. The truth is that paid search can be profitable and provide valuable data for your business if done correctly. You just have to have the right system in place.

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Service Update

FormSpring experienced an outage this morning for 33 minutes from approximately 5:38 AM to 6:11 AM EST.  We experienced no data loss.  Our load balancers went down, cutting off traffic, so forms could not be built, viewed or submitted.  As of 6:11 AM EST all forms are back up and operating normally.

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Keep Your Form from Becoming a Dead Zone

Using online forms for customer service is a great way to interact with your customers – if you are doing it the right way!  People often times shy away from submitting their information into an online form because they believe they are not contacting a real person and therefore they won’t be receiving a response, especially right away.
There are several key things for you to do so your online form doesn’t become a dead zone on your site.
Set Expectations:
First, place a short message above the form letting your customer know details about what will happen after they submit their information.  By being upfront about the level of service they can expect they will have a realistic time frame and won’t make assumptions about how the information will be processed.
Be Smart:
Make sure the form is being submitted to the correct person so that the form can be responded to.  Smart Routing allows the form to be routed to the proper person or team based on information that is selected in the form. For instance, if you have a lead generation form for three different regions, East Coast, Mid West and West Coast, you can route proper submissions to each areas sales manager. Making sure that the information is handled by the proper person and information can be acted upon much quicker.
Take Action:
Last, take action!  Make sure you stay true to your word and let customers know you are really behind that form and are ready to help them.
How We Do It
At FormSpring, above our customer support form we tell the customer that someone will contact them as soon as possible – always within 24 hours in our case.  We also give them other options of contacting us if they aren’t comfortable filling out the online form.  After the form has been submitted, a screen pops up telling them thank you and we will contact them right away just so they are even more confident that we will reply.
By following all of these key items your customers will trust that you will always reply when they fill out y our form and also decrease your chances of your form from becoming a dead zone.

Using online forms for customer service is a great way to interact with your customers – if you are doing it the right way!  People often times shy away from submitting their information into an online form because they believe they are not contacting a real person and therefore they won’t be receiving a response, especially right away.

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FormSpring Launches New Data/Report Features

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FormSpring users have been asking for better reporting features for their data, and we have listened to those requests.  As a result, we have completely rewritten the Data features of FormSpring to give you more flexibility in searching your data, creating charts, sharing data and more.

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Winners Announced! Inbound Marketing Book Contest

winnerwinner We had great response to our Inbound Marketing Book giveaway this week and we are happy to announce the winners. Now, we couldn’t just do a simple blog post so we also included a little video of the winners being announced “live” by Erica.

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Win a Free Copy of Inbound Marketing

IbndMktingIconEveryone knows how important it is to have a solid online presence, but many people don’t know how to truly leverage the power of search, blogging, social media, and other online channels to take their business to the next level. Fortunately some really smart people have written a solid book to teach you. We purchased some extra copies of Inbound Marketing because we thought it was such a good guide to online marketing and we want to give some away! It is written by HubSpot co-founders, Brian Halligan and Dharmesh Shah and it shows you how to use Google, Social Media, and Blogs to drive traffic to your website and leverage the power of the internet to really grow your online marketing.

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5 Reasons Why Your Website Needs A Contact Form

1. Spam – Placing your email address on a contact page allows spam bots to find it and greatly increases the amount of spam you receive.

2. Appearance – A contact form simply looks more professional than slapping your email address on a page.  You want your website to look as nice as possible, right?

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Make Your Event Registration Form Tweet

Today’s guest post is from Noah Coffey, a web developer/designer and creator of Tweetbrite.

One of my favorite uses for FormSpring is throwing together a registration form for a conference or event.  As the popularity of Twitter continues to explode, I’ve noticed more event registration forms asking for attendee’s Twitter user names. If you are organizing and event, wouldn’t it be nice if you could automatically tweet every time someone registers for your event?

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FormSpring welcomes Austin Dillman

I’m very excited to dive into my new role as Marketing Specialist at FormSpring. I was first introduced to FormSpring by my brother, Ryan, who is the Support Specialist here. Having grown up the youngest of three boys and taking my fair share of lumps, I was somewhat apprehensive about working with my older brother. However, I’m happy to report that I read through the employee handbook and swirlies and pink bellies are a big “no-no” here at FormSpring. I just hope that Ryan read his handbook as well.

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