At the end of January, I shared some pay-per-click advertising best practices along with a new PPC testing strategy we’re trying out here at FormSpring. Overall, the test proved very useful for determining winning ads, and helped us lift ad click-thru rates (CTR) by double digits for multiple keywords. And since we were taught to share growing up, we’ll even let you in on some of the results!
CakeMail announced a new integration with FormSpring last week and wrote up a blog post describing how to get started using the new integration. For those not familiar with CakeMail, they are a white label email marketing platform that is designed specifically for interactive marketing agencies, software companies, and web firms looking for an easy way to add email marketing to their marketing initiatives.
In this weeks “Five Minutes With” we feature Noah Coffey, Software Developer. Noah recently joined the team at FormSpring and we are so glad to have him. Please take a few minutes to get to know Noah.
This is our first time heading down to SXSW and we couldn’t be more excited. Not only are we going to get to attend some great sessions at the Interactive portion of SXSW, we are also going to be hosting a great party with some of the most awesome web companies in our space.
FormSpring experienced an outage this morning for 9 minutes from approximately 6:33 AM to 6:42 AM EST. We experienced no data loss. Our main database server experienced a RAID failure, cutting off traffic to our main site and our form builder. The server technicians at our hosting company were able to quickly rebuild and restore our RAID array. As of 6:42 AM EST all forms are back up and operating normally.
When spreading the word about your product or service, do you let your customers get involved? If not, you should! It is easy to get caught up in trying to find external ways to “sell” your product or service that you forget about the internal sources that you already have. Your customers are the best source to use to help you acquire new customers. When using Social Media, Video, and Public Relations your customer’s voice is your largest asset.
Easy Web Recruitment is the UK’s leading flat fee internet recruitment service. They can count some of the UK’s largest and most recognizable employers as clients, including Tesco, Canon, Nike & Thomas Cook. It was great to talk with the Managing Director, Adrian McDonagh on how they use FormSpring.
In the conversation of organic versus paid search, the latter can sometimes receive a bad rap. To the small business owner or novice marketer, paid search can be a scary subject with all the rumors of high cost, low ROI and click fraud. The truth is that paid search can be profitable and provide valuable data for your business if done correctly. You just have to have the right system in place.
FormSpring experienced an outage this morning for 33 minutes from approximately 5:38 AM to 6:11 AM EST. We experienced no data loss. Our load balancers went down, cutting off traffic, so forms could not be built, viewed or submitted. As of 6:11 AM EST all forms are back up and operating normally.
Using online forms for customer service is a great way to interact with your customers – if you are doing it the right way! People often times shy away from submitting their information into an online form because they believe they are not contacting a real person and therefore they won’t be receiving a response, especially right away.
