ExactTarget has built a great business by providing an email marketing application with features like triggered sends, dynamic content, and powerful tracking tools. Our FormSpring Exact Target Integration allows organizations to use the powerful features in both FormSpring and ExactTarget to collect online data and automatically integrate into your ExactTarget email marketing campaigns.

Integration Features:

Our integration allows you to add a contact to the ExactTarget subscriber database, including information for any custom attributes. You can optionally add the subscriber to one or more subscription lists. You can also optionally send the subscriber one or more triggered emails.

Watch Our Brief Introduction Video To Learn More


What It Means for Me:

Our integration with ExactTarget allows you an easy, cost effective way to collect data online using any type of FormSpring web form and automatically kick that data into your marketing campaigns. You can integrate your online forms with landing pages and micro sites for specific email campaigns.  A great integration would be adding a “subscribe now” button to any form, like an online order form, and inserting customers into a email campaign using ExactTarget’s triggered sends functionality.

How Do I Get Started?

Visit our ExactTarget Integration page to learn more.  If you are new to FormSpring learn more about us by visiting our What It Does page or sign up for an account today and see how you can improve your email marketing with FormSpring web forms and ExactTarget!

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This entry was posted on Monday, August 24th, 2009 at 10:05 am and is filed under FormSpring News, New Products/Features. You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.