At the end of January, I shared some pay-per-click advertising best practices along with a new PPC testing strategy we’re trying out here at FormSpring. Overall, the test proved very useful for determining winning ads, and helped us lift ad click-thru rates (CTR) by double digits for multiple keywords. And since we were taught to share growing up, we’ll even let you in on some of the results!

Continue reading this article...

In the conversation of organic versus paid search, the latter can sometimes receive a bad rap. To the small business owner or novice marketer, paid search can be a scary subject with all the rumors of high cost, low ROI and click fraud. The truth is that paid search can be profitable and provide valuable data for your business if done correctly. You just have to have the right system in place.

Continue reading this article...