In our first post in our five day series for Online Forms that Convert, we want to revisit the basics of building good web forms. Throughout this series we will be talking about different types of forms like contact forms, surveys, and order forms, but today we will be talking about form building in general.
Many small businesses and nonprofit organizations have turned to blogging as a way to connect with their customers, and as a relatively cheap way to do a bit of online marketing. One of the more popular blogging platforms is WordPress. Many people don’t know that creating a form that works in your WordPress blog is easy with FormSpring. You can create any type of form, a simple online contact form or even an event registration form, and embed that form right within your blog post.
There may be times when you want to collect a small bit of information on one form and then redirect the user on to a second, longer form to collect more information. On the second form, you don’t want them to have to fill out any of the same info from the first form, so you want to pass on that data from one form to another.
Often times we talk about FormSpring being used by small businesses and nonprofits, but there is also a strong number of educational institutions (Colleges, School Corps, Athletic organizations, etc.) that are using our form builder and using it in many unique ways.
One of the benefits of having a robust and thriving technology sector in Indianapolis is the draw that community has of other like-minded individuals for special events and conferences. ExactTarget is preparing for their annual user conference (called Connections ‘08) and FormSpring will be in attendance.
Our friends over at Hanapin Marketing have a great post about the importance of simple contact forms when using them as a lead generation source. While we may not be PPC Heroes, we do know something about creating easy to use web forms.
