User Profile: Easy Web Recruitment

Easy Web Recruitment is the UK’s leading flat fee internet recruitment service. They can count some of the UK’s largest and most recognizable employers as clients, including Tesco, Canon, Nike & Thomas Cook.  It was great to talk with the Managing Director, Adrian McDonagh on how they use FormSpring.
FS: Tell us a little bit about your position with Easy Web Recruitment:
I am the Managing Director at East Web Recruitment and I also take the lead role in looking at software and systems to implement around our core services.
FS: How did you hear about FormSpring?
We previously used one of your competitors, but we were not entirely happy so we did an online search and found FormSpring via Google.
FS: How do you currently use FormSpring?
We use FormSpring to help us manage some of the large response recruitment campaigns we have.  The forms we build allow us to easily drill down through large candidate pools and focus on those that are most relevant.  We also use it for getting customers to register for our products and internal HR events.
FS: How has FormSpring solved a business/organizational issue?
We use FormSpring for about 10% of our campaigns.  That saves us over 50 hours of work per month making it the best employee I ever hired!
FS: What features do you find most helpful?
We think FormSpring is very easy to use.  It requires little training to get all of the staff to build forms.  The integration with other products is also a great feature.  We love how we have the ability to use the conditional logic so specific fields are displayed if the applicant chooses a certain answer.  We also like the smart routing feature where we can have certain forms emailed to a specific member of our staff depending on the answers chosen in the form.
FS: Any other tips/tricks/words of wisdom you would like to share with other users/readers?
The data reporting features are a great tool to have so you can get your customers involved.  With the ease of use of FormSpring, anybody will be able to use it!

Easy Web Recruitment is the UK’s leading flat fee internet recruitment service. They can count some of the UK’s largest and most recognizable employers as clients, including Tesco, Canon, Nike & Thomas Cook.  It was great to talk with the Managing Director, Adrian McDonagh on how they use FormSpring.

Continue reading this article...


Keep Your Form from Becoming a Dead Zone

Using online forms for customer service is a great way to interact with your customers – if you are doing it the right way!  People often times shy away from submitting their information into an online form because they believe they are not contacting a real person and therefore they won’t be receiving a response, especially right away.
There are several key things for you to do so your online form doesn’t become a dead zone on your site.
Set Expectations:
First, place a short message above the form letting your customer know details about what will happen after they submit their information.  By being upfront about the level of service they can expect they will have a realistic time frame and won’t make assumptions about how the information will be processed.
Be Smart:
Make sure the form is being submitted to the correct person so that the form can be responded to.  Smart Routing allows the form to be routed to the proper person or team based on information that is selected in the form. For instance, if you have a lead generation form for three different regions, East Coast, Mid West and West Coast, you can route proper submissions to each areas sales manager. Making sure that the information is handled by the proper person and information can be acted upon much quicker.
Take Action:
Last, take action!  Make sure you stay true to your word and let customers know you are really behind that form and are ready to help them.
How We Do It
At FormSpring, above our customer support form we tell the customer that someone will contact them as soon as possible – always within 24 hours in our case.  We also give them other options of contacting us if they aren’t comfortable filling out the online form.  After the form has been submitted, a screen pops up telling them thank you and we will contact them right away just so they are even more confident that we will reply.
By following all of these key items your customers will trust that you will always reply when they fill out y our form and also decrease your chances of your form from becoming a dead zone.

Using online forms for customer service is a great way to interact with your customers – if you are doing it the right way!  People often times shy away from submitting their information into an online form because they believe they are not contacting a real person and therefore they won’t be receiving a response, especially right away.

Continue reading this article...


The Twall of Fame

We have been looking at our semi-white walls for a long time wondering how exactly we could decorate them and still give this place some personality. We caught some inspiration after reading a post on the FreshThinking blog on how FreshBooks decorated their offices for cheap.

Continue reading this article...


Electronic Signatures on Online Forms

Today we have a guest blog post from Kenan L. Farrell, Attorney-at-Law on the legal aspects of electronic signatures.

FormSpring customers often ask about collecting electronic signatures via FormSpring’s web forms. Here are some examples of the types of questions customers are asking:

Continue reading this article...


FormSpring and FreshBooks

FreshBooks is one of the most popular and easiest, online invoicing tools on the web, so we are very excited to announce that FormSpring now integrates with FreshBooks!

FreshBooks is all about delivering  fast and simple invoicing and time tracking services that help you manage your business, as we can attest to, since we have been FreshBooks users for a long time. That is in one part why we created the integration, we knew  how valuable having a the ability to have customers fill out a FormSpring form and have it automatically create a client in FreshBooks would be.

Continue reading this article...


FormSpring and Campaign Monitor

Ready for more integrations? We are excited to launch the FormSpring Campaign Monitor Integration. For those of you who are unfamiliar with Campaign Monitor, it is great Email Marketing Software built by web designers, for web designers. It is a tool that allows web designers an easy way to create great looking email marketing campaigns.  Just like the Highrise Integration we announced yesterday, we saw a need for simple, efficient way for users of Campaign Monitor to be able to capture online leads from their FormSpring forms and integrate the data  collected into their subscriber databases

Continue reading this article...


FormSpring University Launches

We have been kicking around ideas on how we could empower all of you with the skills and tools you need to build the best forms you can. Out of the brainstorming we’ve created FormSpring University. FormSpring University will serve as a platform for us to deliver educational tools and resources that you can use to learn to incorporate FormSpring into your organization.

Continue reading this article...


Forms to use on PPC and SEO Landing Pages, how to design web forms that convert

Today’s post in our “Online Forms That Convert” series is by Joe Kerschbaum, a member of the PPC Hero team. More information about Joe can be found at the bottom of this post.

The contact form on your PPC and SEO landing page can make or break your conversation rate. The messaging on your landing page can be clear, concise and benefit-driven. The design can be attractive, simple and conversion focused. But if the contact form on this beautiful landing page is not strategically crafted to suite your core audience, you’re probably leaving money on the table.

Continue reading this article...


Building Good Web Forms

In our first post in our five day series for Online Forms that Convert, we want to revisit the basics of building good web forms. Throughout this series we will be talking about different types of forms like contact forms, surveys, and order forms, but today we will be talking about form building in general.

Continue reading this article...


“Online Forms That Convert”: Five Day Blog Series Kicks off Monday!

We are very excited to announce that next week we will be kicking off a five day blog series centered around the topic of “Online Forms That Convert”! We will run a post each day, starting on Monday, that will focus on how you can build different types of forms that convert to more submissions, more inquiries, more online orders, and most importantly more business for your organization. We have some great guest bloggers tee’d up to provide some very quality content.  We will be building the series from how to build forms all the way to how to treat your customer once you have their data.

Continue reading this article...


Page 1 of 512345»Next